Home People Dakota Johnson, Hari Nef and Petra Collins Celebrate the Launch o…

Dakota Johnson, Hari Nef and Petra Collins Celebrate the Launch o…

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Alexi Lubomirski

Gucci had a huge year in 2016 — just about every single celebrity who hit the red carpet stepped out in the brand (catch some highlights here!), but 2017 is turning out to be even bigger for the Italian fashion label. The brand announced three new projects that go far beyond the runway, taking them into home design, travel apps and a brand new fragrance, Gucci Bloom, which launches today with a splashy, fun editorial in Harper’s Bazaar. 

Gucci Bloom is actually Alessandro Michele’s first fragrance for the brand since becoming creative director in 2015 and his vision for the scent was to create something “feminine and happy.”

“I was thinking, what happened if a young girl goes in the garden of her old aunt, and there are flowers but also vegetables, and in the middle of a city,” Michele says about what he imagined for the scent.


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Alexi Lubomirski

Well, his far-out idea actually became a reality thanks to the magazine and florist-perfumer Eric Buterbaug, who created a lush garden oasis in the middle of Times Square for a photo shoot featuring three Gucci goddesses (and faces of the fragrance), Dakota Johnson, Hari Nef and Petra Collins, who all posed alongside Michele.

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